The holidays are a season of traditions. Matching pajamas. Movie marathons. Grandma’s yearly interrogation about why you’re still single. Ahhh ... classic. While these cherished customs are what the season’s all about, it takes a privately-held, vertically-integrated, multi-state cannabis company to change things up. Because while awkward family photos with bad perms and ugly sweaters may all be part of your beloved traditions, Parallel knows it’s time to grow some new ones.