Know Better
Hommus
Cedar’s Foods
Integrated Campaign
We partner with Cedar’s Foods to grow the brand under our integrated platform idea: Know Better Hommus. Together, we launch new and on-trend limited batch products to continue to solidify our No. 1 position in the Natural Channel. And we don’t just stop at hommus. We recently launched their new tzatziki product nationwide through our social-first campaign, It’s All Tzat and More.
When Cedar’s wanted to create online buzz around tzatziki, we made tzat happen.
As part of an integrated and social media-first campaign aimed at sharing the many ways you can enjoy Cedar’s Tzatziki (TzatDogs, anyone?), we partnered with content creators from different corners of the Internet and asked them to do their thing. But to just do it while enjoying tzatziki.
